You want your kids or students to read? Easy read with them. Make it one of your habits and see how it becomes a habit with the kids around you.
Kids establish their habits early by mimicking the adults around them. So whatever is important to you will show up as things that are important to them.
I've heard it said, "For where your treasure is, there your heart will be also." I say, rather than where you spend your money, it's where you spend your time. There you will find your true heart. If television or web surfing rather than together time reading, playing or conversing is where you spend your time, don't be surprised that your kids follow suit. Your kids and students deserve your heart. So make the time matter, cause everything counts.
Check this out. Here is a dad, Dicken Schrader, who really gets it. He and his kids have a Depeche Mode cover band. Have you ever seen your kids so inspired, involved and committed?